YARWA Workshops

All of YARWA’s workshops are run online in a Yahoo discussion group. Instructors post their lessons and assignments daily (or near-daily) and students all over the globe log in at their leisure to access class materials and participate in discussions. The classes are designed to be as user friendly and accessible as possible. Please join us!

Don’t forget: in order to get the reduced member rate, you must be a member of both YARWA and RWA.

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April 2017: Author Branding

  • Instructor: Lana Pattinson
  • Dates: April 17 – May 12
  • Cost: $15 for YARWA members ($25 for non-members)

Author Branding




About the course
Have you ever thought…gosh, that author looks so put together. Everything matches on her website and social media, and she stands out from the crowd.
Branding for Authors is a mixture of career planning and marketing. Of defining yourself, and what you offer to your readers.
Each week will have a lecture and assignment(s) to complete, with feedback from the instructor and the rest of the class. You’ll finish this class with a clear understanding of your brand, what you stand for, and how you can leverage your messaging to reach your target audience.

WHAT THIS COURSE WILL COVER:

  • What is a brand and why is it important?
  • Defining yourself through branding
  • The 3 phases of brand building
  • Developing your visual brand guidelines
  • Visual tools for branding consistently across multiple social media channels
    Please note: this course walks you through strategic thinking and offers exercises to define your brand. It does not include tactical specifics (e.g. which social media channels to use or how to refresh your author website).

About the Instructor:
Hi y’all! I’m a Marketing Consultant with expertise in Brand Planning and Social Media. For over 15 years I’ve worked in the wine & spirits industry, marketing powerhouse brands globally such as The Macallan Scotch Whisky, Jacob’s Creek wines, and Kahlua Coffee Liqueur.
I’ve lived all over: Ontario, Texas, Las Vegas, New York & Scotland. I have a BS in Business Administration from Trinity University in San Antonio, TX and an MBA from the University of Edinburgh, Scotland.
I write YA Historical Fantasy. I’m a member of RWA, YARWA, and CHRW.
Currently, I live in Westchester County, New York with my husband, daughter, and furbaby. Connect with me via my website, LanaPattinson.com, where I blog about Books, Booze & Scotland. You can also find me on Pinterest or Twitter.
Cheers! Lana

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May 2017: How to Paint Your World with Words

  • Instructor: Melinda Williams
  • Dates: May 08 – June 02
  • Cost: $15 for YARWA members ($25 for non-members)

How to Paint Your World with Words




About the course
Explore how descriptive writing can transform your work. To write with descriptive words and make the reader’s world picture perfect. To create a world where our reader can see or ‘picture’ the world we create where our setting and characters are believable.
First Week:
Discussion about what is descriptive writing and how it will expand your world of writing. How to obtain the eye of the world around you and to reveal how to use it in your writing.Begin on the five senses and how they help paint your words.
Second Week:
We will look at sensory detail in more depth. What we see, hear, taste, touch, and feel. How to use this to make our writing pop. We will also examine use of metaphors and similes in writing and the way action verbs keep our stories exciting and moving.
Third Week:
Discuss how description can bring our characters and setting to life, which leads to a more exciting page-turner. In addition, how point of view can assist in writing your descriptive piece.
Fourth Week:
Close the workshop with how writing description helps with pace and makes a world of vivid storytelling that will keep your reader wanting more.

About the Instructor:
Melinda lives in the majestic mountains of Arizona. She is a published author of romance, mystery, and paranormal. She also writes articles for Southern Writers Magazine, Native Hoop Magazine, and CEO/Owner of Red Rock Author Services. When she isn’t creating a suspense story with captivating characters, she can be found reading, writing articles for a magazine, or spending time with her husband Vernon and her kids, Shaelee and Erik.

As a young child, she loved reading and writing. Many nights she would wrap up in a blanket, daydream, while creating characters for her own stories. To her own surprise, she started writing and creating my very own world, a place where I could go and lose myself with just a pen and paper.

​​She grew up with the fascination of the American Indian. Her love for them grew rapidly as she read about them from my history book. She wanted to show, in her writings, of the proud people that the American Indians truly are. They show honor and respect for all living things. If she can capture just a small portion of that in her writings then that would be an added bonus for her.

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Questions?

For any questions, please contact Danielle Doolittle, YARWA’s VP of Programs at vp-programs@yarwa.com or Angele McQuade, YARWA Workshop Coordinator at workshops@yarwa.com

Interested in teaching for YARWA?

We are interested in workshops in ALL areas including:

  • Craft
  • Plotting
  • Character development
  • GMC
  • Writing scenes
  • Planning/writing sequels/series
  • Deep POV
  • Marketing/branding
  • Writing romance
  • Blogging
  • Self-publishing
  • Getting into school and library markets
  • Teen/YA-specific topics

All our classes occur on-line, via a private YARWA Yahoo loop. Classes can range in length from 1 day, 1 week, 2 weeks, or more. YARWA splits the proceeds of each class 50/50 with the instructor.

Please submit all proposals to Danielle Doolittle, YARWA’s VP of Programs at vp-programs@yarwa.com along with the following information:

  • Name of Instructor
  • Title/Brief Description of Workshop
  • Bio
  • Dates you are available to teach the course

Thank you for considering YARWA!