CURRENT PROGRAM:
Queries, Loglines and Pitches, Oh My!
Instructor: Rosemary Clement-Moore
Dates: June 25 – July 1
To Register: Choose a Class Option below. All classes are held on the YARWA Workshop Yahoo Loop. Paid registrants will receive a loop invitation five days before the first day of class. Please include the e-mail address where you would like your loop invitation sent in the PayPal notes field.
Cost: $10 for YARWA members (non-member fee is $20)
About the class: You’ve written a fabulous novel, you’ve revised it so that it sparkles. Your mother thinks it’s the best thing she’s ever read. Now how to convince the rest of the world of that fact?A targeted pitch and polished query letter can give your manuscript the inside track to an editor or agent’s desk.
Learn the secret of the “logline” and how to write a query that will up your chances for a request and move your manuscript to the top of the stack. Get step-by-step instructions on how to target your book to the right editor or agent, write an irresistible query letter, and pitch your book as an incredible, sellable package.
About the instructor: Whether through tactical master planning or simple brilliance, Rosemary Clement-Moore’s query letter got a 90% request rate, and now she writes smart, funny, spooky, romantic-and award winning-novels, a job she loves because she can work in her pajamas and take a break to play Rock Band in the afternoons.
For any questions, please contact the workshop coordinator, Shelley Coriell, at workshops@YARWA.com
It’s Not Your Mother’s Brand – Author Branding for YA Authors
Instructor: Theresa Meyers
Dates: September 10-21
Cost: $10 for YARWA members (non-member fee is $20)
To Register: Choose a Class Option below. All classes are held on the YARWA Workshop Yahoo Loop. Paid registrants will receive a loop invitation five days before the first day of class. Please include the e-mail address where you would like your loop invitation sent in the PayPal notes field.
About the Class: Author branding has become one of the standard buzz words it the industry, but what is it? How does it work, particularly for the YA market? And why is it something that every NYT bestseller does? Multi-published author, and former book publicist, Theresa Meyers, shows you the behind the scenes efforts and know how that go into making an NYT worthy author brand. Discover the basics of author branding, what it is, why it works and what advantages it offers and how to make it appealing to the YA market. Learn the three phases of brand building and the roles of author, publisher, publicist and agent. Find out why brand building and brand awareness are different and how you can shoot your career in the foot if you aren’t careful—especially with social media. Pinpoint what roles producing books, advertising, marketing and publicity play in creating an author brand and how to tailor that brand to the YA market. Discover what brand equity is and how it works to your advantage. Master the Seven Steps to building a strong author brand for yourself, and how to use your author brand as a map for your career.
About the Instructor: A professional writer since 1993, Theresa Meyers started her career in newspapers, moving on to freelancing for national magazines. Eventually she delved into the world of corporate and agency public relations for more than fifteen years landing coverage for her clients in places such as the “Wall Street Journal”, “Good Morning America” and “LIVE! With Regis and Kelly”. She launched her own public relations agency focused on the publishing industry in 2001, working with many NYT bestsellers and several of the largest fiction publishers in New York including St. Martins Press, Warner Books (now Grand Central), MIRA Books (Harlequin), NAL,and others. By 2010 she transition from full time publicist to full time multi-published fiction author herself, writing paranormal romances for Harlequin Nocturne, Steampunk romances for Kensington’s Zebra line and dark urban fantasy for Entangled Publishing. Her latest releases include The Half-Breed Vampire, 3-12 from Harlequin and The Slayer, 4-12, from Zebra. You can find her online at www.theresameyers.com and usually on Twitter in the mornings @Theresa_Meyers